Prepare your network for A2P Monetization!
The Symsoft Enterprise Messaging Business Audit is a unique service designed for mobile operators’ executive management to help mobile operators to better manage, control and charge for all messaging traffic entering the network. The audit will provide a clear understanding of your position in the mobile messaging value chain and a qualified assessment of your revenue potential. The result of the business audit also provides recommendations for how to move forward to generate increased messaging revenues with a concrete action plan.
With many enterprise messaging services being offered by multi-national corporations, a holistic global viewpoint is critical to ensure maximum visibility and value. The Business Audit is performed based on your unique business opportunities as an operator in the local market but also taking into consideration the impact of an interconnected and international market.
The Enterprise Messaging Market Opportunity
Enterprise messaging, also commonly referred to as application-to-person (A2P) messaging, is fast becoming an important complement to operator person-toperson (P2P) messaging revenues.
Increasingly, companies realize that they can use SMS in their business processes to develop and deepen the relationships with customers, and thus increase the business potential. Today, enterprise messaging is being utilized by companies in virtually every industry sector. Text messaging is used for everything from mobile ticketing and service payment, banking notifications, one-time passwords, travel alerts and booking confirmations, televoting and program interaction to smart metering solutions and micro payments.
Securing Your Business Growth
As enterprise messaging gain increased market interest, SMS service providers and aggregators look for new ways to deliver messages at the lowest cost. They are learning to adapt and find alternate routes and ways to deliver traffic – building advanced technical capability and in-depth market knowledge – designed to seek out the lowest cost of delivery and highest margin for the sender. In reality, this often means re-routing SMS traffic over open unfiltered and unbilled routes.
The Symsoft Enterprise Messaging Business Audit helps you as a mobile operator to meet these challenges and to find ways to manage, control and charge for all messaging traffic entering your network. With many enterprise messaging services being offered by multi-national corporations, having a holistic global viewpoint is critical to ensure maximum visibility and value. The Business Audit is performed based on your unique business opportunities as an operator in the local market but also taking into consideration the impact of an interconnected and international market.
Maximizes your enterprise messaging revenues with an increased understanding of the application-to-person (A2P) messaging market
Expel grey route and least cost messaging access to mobile networks and redirect revenues to your balance sheet
Eliminate SPAM messaging towards subscribers to improve customer satisfaction and minimize customer care costs
Identify additional business opportunities for enterprise messaging business growth
The four steps of the audit
Enterprise Messaging Market Review
A market assessment of the local Enterprise Messaging business opportunity, based on subscriber base and the enterprise messaging revenue potential per individual. Example: Assume that every mobile subscriber receives on average 5 enterprise messages per month, each message representing a value of EUR 0,03 for the home operator. With 1 million subscribers, this means a total annual revenue of EUR 1,8 M.
A review of your existing and planned SMS Interworking Agreements as a foundation for supporting Enterprise Messaging. This includes an assessment of the current international Enterprise Messaging impact in your network, including a benchmark comparison against the wider wholesale messaging market.
Traffic analysis based on remote and physically deployed traffic analysis systems in combination with expert consultative interviews with key personnel from your organization. You receive a detailed insight into delivery trends, message types, inbound routes and global titles, detected least cost (“gray”) routes along with a view of the full potential of your current Enterprise Messaging opportunity.
Driving Revenues Into Reach
The final Enterprise Messaging Business Audit report provides you with clear recommendations and actions needed to optimize your revenue potential, including both service and infrastructure opportunities available to reinstate control and significantly increase your revenues.
Symsoft’s Enterprise Messenger Business Audit enables you to clearly understand your unique situation and your full potential related to A2P messaging.
Symsoft Enterprise Messaging Business Audit is designed to help mobile operator executive management gain a clear understanding of the market potential for enterprise messaging.
Read more about the audit process that will give you an in-depth analysis and a recommended action plan for how you as an operator can fully embrace the enterprise messaging revenue opportunity.
Symsoft SMS Firewall Solutions
Symsoft’s solutions and services related to SMS Firewall protection are found below.