Text messaging is an integral part of most operators’ service portfolios and only second to voice in terms of generated revenue. For many years, subscribers have found text messaging to be an affordable and convenient way of connecting. Today, new actors are also discovering the benefits of connecting using this medium. Both application providers that want to connect with subscribers and organizations, such as utility companies that need to connect geographically separated infrastructure, are increasingly relying on SMS. Operators must meet all of these different needs in a cost efficient manner if they are to succeed in the marketplace.

The constant addition of use cases places an increased stress on the SMS infrastructure. Application-to-person (A2P) and machine-to-machine (M2M) customers have new requirements that legacy SMSCs are unable to meet. At the same time, regular subscribers are attracted by improvements to the short message service.

Symsoft SMSC solves the challenge of providing for the disparate needs of these different groups, being designed with both subscribers and non-traditional customers in mind to let operators gain advantage in both these markets. Through consolidation with other messaging services and with cloud-based messaging operations, operational expenditure can be minimized and capital expenditure can be lowered and even eliminated for a more focused, efficient business.

Prepared for New Messaging Applications

A2P and M2M customers represent new revenue streams. Compared to traditional subscribers, these customers often have more specific requirements for the service. To gain an advantage in the competition for A2P and M2M customers, operators should implement application-specific message handling to meet the need of each customer.

Using Symsoft SMSC, service delivery can be configured to suit each individual application. For example, ticketing applications often demand an aggressive retry scheme to ensure that the subscriber receives his/her ticket as soon as possible, while less time-sensitive applications can be set to retry less often. Similarily, capacity throttling and other parameters can be controlled to suit each customer. A wide range of ESME protocols is supported to simplify integration regardless of

the technology used by enterprise messaging customers.

Symsoft SMSC is also prepared for the high peak loads typical for certain A2P and M2M applications, to ensure that existing P2P business does not suffer from the exploitation of these new revenue sources.

Symsoft SMSC Capabilities

  • Added Value for Regular Subscribers

    Messaging between subscribers still accounts for the largest share of messaging revenue, and it is important to offer services that add value for these customer groups as well. Although SMS is a well established mobile service, there are still many opportunities to differentiate SMS services to attract new customers.

  • Multiple Virtualization Options

    All over the world companies are realizing the cost savings made possible by consolidating operations to virtualized and cloud-based platforms. With this technology, several services utilize the same infrastructure. Symsoft SMSC supports several options for this.

  • Enabling Consolidation

    Symsoft SMSC is part of the Symsoft Consolidated Messaging suite which enables operators to offer different messaging services from a common platform to enable a more efficient operation and lower capital expenditure.

Key Features

  • Application-specific configuration of message delivery for A2P and M2M customers

  • Personalization services for subscribers

  • Virtual SMSCs on a single host for multi-network and multi-operator integration

  • Carrier-grade availability (99.999%)

  • Geographical redundancy available for superior availability

  • Message quotas for ESMEs to avoid abuse

  • Virtual mobile functionality allows off-network access to applications

  • Universal language support

  • SMPP, UCP, CIMD2 and HTTP interfaces to External Short Message Entities

  • Real-time charging support

  • Flexible CDR generation for billing and reports

  • Intuitive O&M interface