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Use MVNOs to explore new market opportunities
Mobile virtual network operators (MVNOs) can play an important role for operators that want to explore new markets to increase their revenue. Given the right tools, MVNOs can contribute significantly to market innovation.
Mobile virtual network operators (MVNOs) that offer services to customers using leased network capacity are established actors in many markets today. Traditionally, many MVNOs have been targeting specific market segments with relatively simple offers that include low call rates between its own subscribers. However, MVNOs can play an even larger role for mobile operators. With new market opportunities emerging, such as M2M and subscriptions embedded in consumer products, there is an increasing number of customers that are possible to target. MVNOs stand in a perfect position to explore these market opportunities.
It is already established that MVNOs are good at reaching specific audiences. MVNOs typically have small organizations that are focused on marketing, with the ability to recruit sales staff that have relevant connections in specific customer segments. This gives them a good understanding of specific customer needs and an eye for how the mobile communication services offered by an operator can be put to use in the context of the customer's communication needs.
To be able to serve new markets, especially M2M markets and customers buying embedded subscriptions, MVNOs need to have powerful tools to customize their services. Most importantly, MVNOs have to be able to tailor offers and service packages for the markets they target. The ability to quickly modify service rating and charging logic to better suit a customer can be of pivotal importance when closing a deal.
For the operator selling network capacity, MVNOs represent an opportunity to let a third party bear the risk for market innovation. With the MVNO taking the cost for marketing the mobile service and the operator only bearing the cost for traffic generated, MVNOs take the risk of exploring new market segments and the operator stand ready to collect revenue once customers start buying services. In turn, MVNOs that have a good connection with their target market and a good ability to assess the value of different market opportunities are in a better position than the operator to decide what risks are worth taking.
To enable such MVNO-driven market innovation, operators just need to make sure that MVNOs have the tools they need to serve new markets. In practice, this means that MVNOs must have access to modern charging solutions that can be reconfigured in real-time, and in the ideal case also to be able to control service delivery parameters for data services.
Symsoft offers a range of products that are built to support multi-MVNO operations. These products help mobile operators and MVNEs to offer advanced capabilities to MVNOs in a cost efficient manner, enabling them to drive new revenue and extend their services to new markets. At the center of our MVNO offering is the Symsoft OCS, an advanced real-time charging system that allows for the creation of advanced offers and instantaneous roll-out of new service configurations. In addition to this, the Symsoft SMS range of products help MVNOs offer enticing messaging services for P2P and A2P customers. Finally, additional functionality such as voice mail can be added to create a full Symsoft MVNO solution. Experience from customers show that Symsoft MVNO enables extremely efficient operations while giving MVNO customers the freedom they need to explore new market opportunities.
With a strategical approach to MVNOs and the right tools to efficiently support this strategy, operators can increase market innovation with a low level of risk. At Symsoft, we have a long experience of working with operators serving MVNOs and we would be glad to help you understand the opportunities that MVNOs can open up for you. If you want to know more, don't hesitate to contact us at !
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ABOUT Symsoft
Symsoft is a trusted expert and a leading provider of charging and messaging solutions with over twenty years of industry experience, enabling operators globally to stay ahead of their competitors in an increasingly competitive telecom market. Its innovative products are used in more than 30 countries, serving over 120 million subscribers. Today, Symsoft works with leading operators such as America Móvil, Millicom, Polkomtel, Saudi Telecom, Telefónica, Telenor, Tele2, TeliaSonera and 3.
© 2011 Symsoft AB. All rights reserved. |
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