Increase your efficiency and shorten your time-to-market with consolidated SMS solutions
Consolidation of SMS functionality provides real-life efficiency improvements for operators with a multi-market presence. Learn how Symsoft customers lower costs and increase their flexibility using consolidated messaging infrastructure.
The cost of maintaining separate SMS solutions for different geographical markets is high, and operators stand much to gain from serving several regions with a single system. Symsoft customers that have moved to a consolidated SMS architecture report significant cost savings as well as a shorter time-to-market for new services and features. The cost savings identified come from a number of sources.
First, the cost of adding new functionality is lowered as these additions only have to be made in one single system. With separate systems, possibly from different suppliers, functionality upgrades have to be procured and installed separately in each market. In modern SMS products that support virtual SMS nodes, new functionality only has to be deployed once to be accessible for use in all markets. Similar functionality in different regions can easily be assured as all SMS traffic is managed by the same system.
Differences in traffic patterns between different markets can also be exploited to improve utilization of the SMS infrastructure and decrease license costs. In particular, a shift in peak traffic timing between different regions can have a significant impact on the total license needed. This is very clear on New Year's eve, when the traffic peak will be shifted according to time zone, allowing the different regions to utilize the same peak capacity.
By sharing capacity with a number of markets, a network can utilize the over-capacity in networks that do not peak in the same period. This will decrease license costs and improve system performance.
Naturally, having fewer solutions also simplify operations and maintenance. With a single system to maintain, a smaller staff is required. Symsoft customers also report improved competence in the groups operating and maintaining the centralized systems, as they are exposed to more traffic than the local O&M groups ever were.
As mentioned above, the value of consolidation is not just about cost savings. With all SMS services managed in a single system, operators can reduce their time-to-market for new services and features. Once a service or feature has been tried in one market, it can easily be launched in others.
Symsoft SMS products with Virtual SMS capability offer the ability to serve several regions from a single, geographically redundant system. The use of a single platform ensures that functionality deployed for use in one market is instantly accessible in other markets. The Symsoft SMS portfolio includes an advanced SMSC, SM Router, SMS Firewall and A2P messaging products. All of these products can be delivered with Virtual SMS functionality.
With a long experience of integrating in complex network environments and support for a wide range of protocols, Symsoft is prepared to help you consolidate your SMS functionality to lower your costs and improve your time-to-market.
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