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Revitalize your text messaging services!
Use Symsoft SMS products to create advanced messaging services
Text messaging is today an incredibly popular mobile service. With its ease of use, wide reach and low cost, it is an essential part of the service experience. However, recent years have seen a drop in prices as competition increases. To attract new customers and retain existing ones without lowering their prices further, operators must find a way to differentiate their offering. Personalized text messaging services can drive new revenue at a low cost, while decreasing churn.
Personalized message management gives operators the ability to differentiate their service offering, significantly enhancing the service experience and increasing customers' willingness to pay. Rather than a single subscriber feature, it provides additional functionality that enables operators to create a whole new set of features to provide advanced messaging services. The following list gives a few examples of the services that can be created with SMS personalization:
- SMS copy and SMS forward - incoming and outgoing messages can be copied or forwarded to a destination set by the subscriber
- Blocking - incoming messages can be screened before delivery to avoid unwanted traffic
- Restricted destinations - certain destinations such as premium numbers, can for example be blocked for underage users
- Online SMS mailbox - customers can access all of their text messages via a web interface
- E-mail integration - text messages can be copied to a customer's e-mail address
Beyond providing additional value to the customer, services such as online mailboxes also tie customers closer to the operator, decreasing churn in the process.
To fully realize these possibilities of text messaging, operators need solutions that can flexibly manage incoming and outgoing traffic. Such solutions must be able to handle personalized reception and delivery of messages, as well as allowing for integration with external applications providing services. It is also important that solutions are prepared for future upgrades to support new services.
Personalized message management with Symsoft SMS
Symsoft SMS products can be delivered with personalized message management functionality that lives up to all of these demands. It includes key services such as copying, forwarding and blocking right out of the box, and it is easily integrated with external applications to allow for further service innovation. Personalized message management is handled as an integral part of message delivery, creating reliable services that customers can depend upon. Powerful personal firewall capabilities give customers full control over message filtering and increase their acceptance of A2P traffic, as they themselves can decide which messages to receive. In regions where such services are required by law, Symsoft SMS is a reliable tool to achieve regulatory compliance.
Personalization functionality can either be part of a full Symsoft SMSC solution or be installed as a complement to the existing SMS infrastructure. The modular architecture of Symsoft SMS also makes it easy to upgrade personalization features as new needs arise. All Symsoft SMS products are continuously being developed, giving operators the best possible tools for meaningful differentiation of their text messaging services.
Cost-efficient service management
Your customers can configure basic services such as copying, forwarding and blocking using SMS or USSD messages, increasing customer satisfaction and decreasing costs for customer care. Blocking of incoming traffic can be managed in several ways; one option is to let customers block a number simply by answering a message from the number with a certain keyword. It is also possible to integrate with web management interfaces to allow for customer configuration of all services created with Symsoft SMS.
Personalized message management functionality can be delivered with Symsoft SMSC, Symsoft SM Router and Symsoft SMS Firewall products. Adding a large value to your customers at a low cost, this functionality provides an excellent opportunity to embrace new revenue and generate additional profit.
Contact us to discuss how you can revitalize your text messaging services with Symsoft SMS!
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ABOUT Symsoft
Symsoft is a leading provider of charging and messaging solutions with over twenty years of industry experience, enabling operators globally to stay ahead of their competitors in an increasingly competitive telecom market. Our innovative products are used in more than 30 countries, serving over 120 million subscribers. Today we work with leading operators such as America Móvil, Millicom, Polkomtel, Saudi Telecom, Telefónica, Telenor, Tele2, TeliaSonera and 3.
For more information about Symsoft, please visit our global website www.symsoft.com or send an e-mail to
Telephone +46 8 566 166 00
Copyright © 2011 Symsoft AB. All rights reserved. |
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