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A2P messaging in real life
Application-to-person (A2P) messaging services represent a real opportunity to increase revenue for operators worldwide. With 25% of SMS revenues globally being generated by A2P services, no operators can afford to ignore this market. To embrace this opportunity and to market SMS services effectively, it is important to understand how companies use SMS as part of their service delivery.
Understanding one’s customers is crucial to providing an attractive service, and the A2P market space is full of diverse applications with their own specific needs. The following applications are examples of how A2P messaging is used today to facilitate payments and deliver services in different industries:
Ticketing: Text messages are used in many different ticketing applications. Airlines use them to deliver boarding passes and many companies that sell transportation services use premium SMS as a means of payment. For example, payment for public transportation in Stockholm, Sweden using SMS has became the number 1 application in the country. There are many reasons for the popularity of SMS in these applications. The fact that subscribers always carry their mobile phones with them makes SMS a superior method for ticket delivery, and the simple payment solutions offered by mobile operators facilitate ticket purchase for everyone involved.
Reminders: With its incomparable immediacy, many organizations use SMS to deliver reminders to customers and employees. Also, the ability to confirm that a message has actually reached its destination is often valuable to the sender. The message can include information helpful to the recipient, for example the location of an appointment. SMS reminders save significant amounts of money for businesses such as dentists and opticians by dramatically decreasing the number of customers missing their appointments.
Advertising: SMS provides a powerful channel for reaching out with advertising. No other medium can compete with its intimacy and immediacy; subscribers often read text messages within seconds of receiving them. With the increased adoption of Internet-enabled phones, text messages can provide recipients with a teaser and a link to a mobile website for additional information. This gives advertisers a medium that is at once immediate and dense with information.
Financial services: Many companies offering financial services use text messages as an integral part of their offer. Their customers can make payments, account transfers, and request account information wherever they are by simply sending a message. For financial services companies, mobile operators offer security through their total control over the messaging traffic and the ability to identify customers using their mobile numbers.
Information services: For companies selling real-time information, SMS is a well suited channel for delivery. Stock market figures, news alerts and weather forecasts are examples of services that can use text messages to keep subscribers updated. Information reaches subscribers quickly wherever they are, and just like advertisements, it is possible to include links to a website for more information.
As seen in the examples above, SMS is used in many different contexts to improve service quality for subscribers. These different contexts put different demands on message delivery. It is acceptable for a weather update to be delayed if it is not successfully delivered on the first attempt, while a bus ticket requires immediate delivery for the subscriber to be allowed on the bus. Certain applications, such as financial services, may also need detailed error reporting to keep subscribers informed about the status of their requests.
Symsoft helps operators embrace the A2P messaging opportunity with Nobill A2P Messaging. Nobill A2P Messaging gives operators the tools they need to provide SMS delivery tailored to the needs of each application, making their network more attractive for application providers. No matter what needs your customers have, we can help you meet them.
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ABOUT Symsoft
Symsoft develops leading real-time telecom solutions for mobile operators within the areas of charging, messaging and value added services. Renowned for its ability to deliver, Symsoft enables operators worldwide stay competitive in mobile markets. Open architecture combined with innovative technology yields short lead times. Symsoft's customers include leading telecom operators such as TeliaSonera, Telefonica, Polkomtel, Saudi Telecom, Telenor, Millicom and Qtel. Founded in 1989 and headquartered in Stockholm, Sweden, Symsoft has local presence in five regions and operational systems in more than 30 countries.
For more information about Symsoft, please visit our global website www.symsoft.com or send an e-mail to
Telephone +46 8 566 166 00
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