Parental services with Nobill products and applications

- innovative services that help children stay safe

Children and teenagers constitute an important customer segment for operators worldwide and the demand for youth-oriented offerings increases as more young people get access to mobile services. However, it is often parents and others guardians that choose a mobile service for their children. Therefore, operators must offer services that appeal to parents if they want to capture the youth demographic. With this in mind, Nobill products and applications support attractive services aimed at parents to help operators win over families to their network.

 
Children and teenagers represent about 20% of the total population in mature markets, and this number is even higher in emerging markets. Even if very young children are excluded, this is a large market segment that every operator should be interested in targeting. Operators that manage to reach youths have an excellent opportunity to establish brand awareness among customers from an early age. Furthermore, as parents are often highly involved in these purchasing decisions, operators can reach older demographics as well if they provide useful services for children.

With the large influence of parents in the choice of mobile operator, one efficient way of reaching the youth market is to offer services that help children stay safe. At the same time, it is important that the services are accepted by the children as well, and that they do not invade their privacy.

Nobill products and applications include many features that help parents and their children stay in touch regardless of the circumstances, and without invading their privacy. Following are a few examples of attractive services that can be realized using Nobill:

Nobill Collect Call
Designed to let subscribers place calls even when they have exhausted their prepaid credit, Nobill Collect Call can be used by children to reach their parents at any time. It is even possible for children to call collect while they are roaming in foreign networks. With Nobill Collect Call, children are never more than a phone call away from home.

Nobill Call Me
With the Nobill Call Me service, children can request their parents to call them using simple USSD requests. After submitting the USSD request, a text message is sent to the parent asking them to call back. Like Nobill Collect Call, the service can be used when a child has exhausted their prepaid credit, but it is less intrusive and therefore better suited for less urgent situations.

Fund Transfer Request
Using USSD requests, this service allows a child to request a fund transfer from a parent. The request is forwarded to the parent who completes the transfer. The Fund Transfer Request feature builds on the Nobill USSD Gateway. It can be integrated with the dedicated fund transfer functionality of the Nobill Online Charging system or with competing charging systems.

All these services use capabilities of different Nobill products and applications to make it easier for children to reach their parents from wherever they are. The services are easy to market and provide clear and undeniable value to parents and children alike. They give parents peace of mind while allowing children to be independent. With parental services enabled by Nobill, operators are able to target the youth market and to win over whole families in the process.

These parental services are only some examples of how Symsoft can help operators enhance their competitive positioning and embrace new revenue opportunities. We look forward to talk to you about how we can help your organization.

DOWNLOADS

Nobill Collect Call
Nobill Call Me  
Nobill USSD

SOME REFERENCES

Wataniya
Qtel
Aljawal, STC

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MORE INFO

For more information about Nobill solutions, please contact us on

+46 8 566 166 00 or send an e-mail to sales@symsoft.com.

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