Unstructured Supplementary Service Data (USSD) is a channel for service delivery available in all GSM/UMTS networks. As a session-based alternative to SMS interaction, it allows for more advanced subscriber interaction. USSD requests can be made from any mobile phone and they are always routed to the home network, even when subscribers are roaming in foreign networks. Hence, USSD services are available to your subscribers wherever they are.
Back-office system integration
Symsoft USSD solutions are designed to help you make the most of your USSD services. As an operator you can use the services to enhance your customer care, allowing more complex inquiries to be managed automatically. USSD can also be used by third-party service providers for immediate interaction with their customers.
Incoming requests can be forwarded to external systems to retrieve information or to trigger actions such as purchases and financial transactions. With online charging integration and CDR export capabilities, Symsoft USSD secures payment for all services ordered over USSD.
Advanced menu server functionality
For more advanced services, Symsoft USSD can be delivered with Menu Server functionality which enables the creation of advanced menus with multiple levels. Text-based USSD menus give subscribers rapid access to information and services in a more intuitive and cost-efficient fashion compared to IVR solutions.
Symsoft's focus on customer satisfaction in rapidly changing markets makes them the ideal choice for our USSD platform in Bahrain.
Mr Al Romaihi
Network Director, Zain Bahrain