Application-to-Person (A2P) messaging generated 25% of all SMS revenues in 2009, and this market promises to grow as more companies realize the advantages of using SMS. However, this revenue often stays with the operator sending the text messages, rather than being shared with the operator delivering messages to the subscribers. Interworking agreements between operators can be used to reduce the impact of this loss by establishing termination fees for inter-operator traffic, but negotiating such agreements also require a large expense in terms of time and effort. By allowing this traffic, an operator must bear the cost for large amounts of traffic for which no payment is received. Furthermore, operators generally have no control over messages that are delivered to their subscribers. This leaves their subscribers exposed to spam and fraudulent messages.
With its ability to filter all incoming text messages, Symsoft SMS Firewall provides operators with a versatile tool to control A2P traffic and secure messaging revenue. Symsoft SMS Firewall can limit traffic selectively from operators with whom no termination agreements exist, which results in revenue growth as aggregators are given a strong incentive to direct their traffic through the operator’s own SMSC rather than to rely on external networks.
Symsoft SMS Firewall is a rule-based system allowing an operator to finely control which traffic is permitted to be transported through the operator’s network. This protects consumers and raises SMS revenue. Provided and delivered by Symsoft, Symsoft SMS Firewall was developed using Symsoft’s long experience and expertise in the areas of SMS and A2P messaging. We look forward to help you maximize your revenue from A2P traffic and protect your subscribers.