Symsoft A2P messaging
Application-to-Person (A2P) messaging refers to the sending of an SMS by or to a third party service provider. It is a rapidly growing market, representing over 25% of SMS revenues on average. Examples of new applications that generate this revenue include:
- Ticket/fee payment
- Appointment reminders e.g. dentist
- News, sports results and other information-based content
- Payment for premium content
- Televoting e.g. Idol™, Big Brother™
- Smart metering
- Remote monitoring
These applications represent an important addition to traditional messaging revenues, and it is therefore necessary to listen to the needs of A2P customers. The requirements for application messaging are different from Person-to-Person (P2P) messaging, with customers asking for service level assurances, customized retry schemes and flexible end user interaction. For operators seeking to attract A2P customers, it is necessary to offer a service that answers to these needs. Symsoft A2P Messaging is developed to give A2P customers full control over their messages, enabling operators to win them over to their network. Symsoft A2P Messaging offers the capacity and functionality to capture A2P revenues without affecting the existing P2P service.
For example, different applications have different needs when it comes to message delivery. While certain services, such as advertisements and weather updates, are less urgent, bus tickets and similar messages need to reach their recipients as soon as possible. With Symsoft A2P Messaging, delivery settings can be configured to give certain applications priority.
Other examples of Symsoft A2P Messaging include functionality for flexible end user interaction, multi-country delivery and traffic control.